companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. blue ocean created of red ocean weakness (focusing too much on competition and lack of attention to the creation of a new market without competition) comes. while the blue ocean strategy to industries that do not ...

vital decisions made at the strategic level in an organization are not only intricate but also costly to alter. it is therefore important to find a comprehensive approach to deal with such a possibility. one of the major problems of a common balanced scorecard (bsc)-based model in strategic management is lack of a ranking system for strategic objectives in order to enable prioritization of the ...

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...

the blue ocean strategy aims to create business in the fields which didn’t exist before. this research has been developed with the aim of designing a blue ocean strategy as a modern solution. the current study is a functional one situated in the descriptive survey group, considering the nature of the subject and the goals. the judgment sampling is applied to determine the criteria frameworks an...

Vital decisions made at the strategic level in an organization are not only intricate but also costly to alter. It is therefore important to find a comprehensive approach to deal with such a possibility. One of the major problems of a common balanced scorecard (BSC)-based model in strategic management is lack of a ranking system for strategic objectives in order to enable prioritization of the ...

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...

abstract today, competitive strategies have got accepted as one of the most important means of manager to compete in markets. in the strategic management process, development of the strategic quantitative objectives based merely on the experts’ ideas.in this research, after reviewing the bsc,swot, judo strategy model and blue ocean strategy model, the concepts are applied to increase quality of...

This paper emphasizes on the role of entrepreneurship in economic development of a society with the perspective of Blue Ocean strategy used by organizations across the globe and especially in the context of Indian rural markets. The paper also utilizes live examples of organizations going towards uncontested rural markets and is suggestive of the crux and the core definition of entrepreneurship...